MDRN UK Male Skincare & Aging Survey
Summary Report – 577 Male Respondents
Date: April 2025
Audience: UK-based men aged 25–60
Purpose: Understand skincare habits, aging concerns, and what men really want from modern skincare.
👤 Demographic Snapshot
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Total Responses: 577
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Age Range: 25–60
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Location: United Kingdom
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Primary Occupations: Tech, business, creative, health, and trade industries
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Skincare Experience: Ranged from complete beginners to experienced users
1. How often do you use skincare products?
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Daily: 31%
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A few times a week: 27%
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Occasionally: 25%
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Never: 17%
📝 Insight: Over half of men use skincare at least a few times a week, but there's still room to educate and onboard those without consistent routines.
2. Top Skin Concerns (select up to 3)
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Eye bags or dark circles: 54% ✅
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Signs of aging (wrinkles, fine lines): 46%
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Dry or tight skin: 41%
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Tired-looking skin: 39%
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Oily or shiny skin: 32%
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Acne or breakouts: 28%
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Redness/sensitivity: 21%
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Uneven skin tone: 19%
📝 Insight: Aging-related concerns (bags, tiredness, and wrinkles) significantly outweigh traditional issues like acne or oiliness.
3. Current Skincare Routine
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Just water: 22%
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Basic (cleanser + moisturizer): 44%
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Full routine (serum, SPF, etc.): 18%
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No routine at all: 16%
📝 Insight: Most men keep it simple. Only 18% follow a full skincare routine — a clear opportunity to simplify and educate.
4. What bothers you most about your skin?
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Eye bags or dark circles: 49% ✅
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It looks tired: 41%
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It’s starting to age too fast: 34%
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Dry or irritated: 33%
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Too oily: 27%
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Breakouts: 21%
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I don’t think about it: 14%
5. What do you most dislike about getting older? (select up to 3)
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✅ Eye bags or tired eyes: 61%
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Wrinkles or sagging skin: 53%
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Drop in energy levels: 46%
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Greying or thinning hair: 42%
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Weight gain: 39%
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Feeling less confident in appearance: 31%
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Brain fog or low focus: 27%
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Slower recovery from stress/workouts: 23%
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Loss of muscle tone: 19%
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None of the above: 6%
📝 Insight: Eye bags aren’t just a skin concern — they top the list of what men hate most about aging. It's emotional, visual, and persistent.
6. Do you use products designed for men?
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Yes, I prefer them: 39%
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Sometimes: 31%
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No, I just use what works: 23%
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Not sure: 7%
7. What would help you stick to a skincare routine?
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✅ Visible results: 61%
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Simple steps: 52%
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Fewer products that do more: 48%
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Clear instructions: 44%
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Trusted ingredients/science: 40%
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Encouragement from a partner: 21%
8. Do you use SPF regularly?
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Yes, every day: 22%
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Only when sunny: 39%
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Rarely: 28%
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Never: 11%
9. Monthly Skincare Spend
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Under £10: 24%
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£10–£30: 46% ✅
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£30–£60: 21%
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£60+: 9%
10. Skincare Attitude
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I want better skin but don’t know where to start: 34% ✅
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I care about skin health but need something simple: 29%
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I have a routine but open to better options: 24%
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Skincare isn’t a priority right now: 13%
🧠 Key Takeaways for MDRN
✅ Eye bags are the #1 issue across skincare and aging — emotionally charged, highly visible, and frustrating.
✅ Most men want simple, effective, and trusted routines — especially if the results are visible fast.
✅ Skincare interest is there, but education is still needed: over half of respondents aren't confident in their choices or routines.
✅ Men are looking for solutions that address aging without being complicated or cosmetic — think function over fluff.
